Sway : the irresistible pull of irrational behavior by Ori & Rom Brafman

Still reading Dan Ariely's book but in the meantime I read 'Sway : the irresistible pull of irrational behavior' by Ori Brafman and Rom Brafman. Both of these books are about irrational behavior - and they provide examples of how even supremely rational, professional, and knowledgeable people can be "swayed" - often to embarrassing, and even disastrous consequences.