Friday, January 9, 2009

Predictably Irrational by Dan Ariely

Listening to Predictably Irrational by Dan Ariely. He is saying that the assumption that we are rational is not always true. From Publishers Weekly as posted on Amazon.com: "Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion."

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