Sway : the irresistible pull of irrational behavior by Ori & Rom Brafman

Still reading Dan Ariely's book but in the meantime I read 'Sway : the irresistible pull of irrational behavior' by Ori Brafman and Rom Brafman. Both of these books are about irrational behavior - and they provide examples of how even supremely rational, professional, and knowledgeable people can be "swayed" - often to embarrassing, and even disastrous consequences.

Predictably Irrational by Dan Ariely

Listening to Predictably Irrational by Dan Ariely. He is saying that the assumption that we are rational is not always true. From Publishers Weekly as posted on Amazon.com: "Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion."